Dollars Explained: How Each Search Type Uses Dollars

This guide breaks down exactly when dollars are used, how many are consumed, and how to avoid unnecessary usage.

How Dollars Work (General Rules)

Before diving into each search type, keep these core rules in mind:

• You can preview search results without spending dollars.
• Dollars are only used when:
  • A record is added to a list, and
  • The record contains at least one email address
• No email = no dollars used
• Multiple emails on one record often count as $0.12

People Search — Dollar Details

Use Case: Finding individuals such as founders, executives, or decision-makers.

What Triggers Dollar Usage

• Dollars are used only when a person is added to a list
• The person must have at least one email address

Dollar Cost

• ? $0.36 per person

When Dollars Are NOT Used

• Viewing search results only
• Person is not added to a list
• No email address is found

Important Notes

• Job title and role are sourced from LinkedIn profiles
• This search is ideal for high-value, targeted outreach

Local Search — Dollar Details

Use Case: Finding local businesses within a specific city, region, or area.

What Triggers Dollar Usage

• Results are automatically added to your list
• Dollars apply only if an email address exists

Dollar Cost

• ? $0.12 per business

When Dollars Are NOT Used

• No email address available

Bonus Advantage

• If a business has multiple email addresses, you are still only charged $0.12 total
• All additional emails are included at no extra cost

Company Search — Dollar Details

Use Case: Finding companies and the people working within them.

What Triggers Dollar Usage

• Results are automatically added to your list
• Dollars apply per contact, not per company

Dollar Cost

• ? $0.12 per contact with an email address

When Dollars Are NOT Used

• Contacts without email addresses

Key Difference

• A single company may consume multiple dollars if multiple contacts with emails are found

Domain Search — Dollar Details

Use Case: Finding contact information tied to a specific website domain.

What Triggers Dollar Usage

• Results are automatically added to your list
• Dollars apply if an email is discovered

Dollar Cost

• ? $0.12 per domain result

When Dollars Are NOT Used

• No email address found for the domain

Best Use Case

• Ideal for reverse prospecting from known websites

Influencer Search — Dollar Details

Use Case: Finding influencers for promotions, partnerships, or collaborations.

Base Dollar Cost

• ? $0.24 per influencer record

Optional Enrichment (Additional Dollars)

If you choose to enrich an influencer profile with:

• Follower count
• Engagement stats
• Recent posts
• Social performance data

➡ Additional cost: ? $0.60 per enriched influencer

When Dollars Are NOT Used

• If enrichment is not enabled

Tip

• Enrich only high-potential influencers to preserve dollars

Dollars Usage Summary Table

Best Practices to Save Dollars

• Preview results before adding to lists
• Prioritize records with verified emails
• Use Local Search for bulk email value
• Avoid influencer enrichment unless necessary

Final Takeaway

Dollars are designed to be:

✔ Predictable

✔ Transparent

✔ Value-driven

You’re only charged when real, usable contact data is delivered — ensuring every dollar works toward revenue-generating outreach.